Boxed Wine in Asia Pacific

The 1970’s saw the introduction of Bag in Box wines into Australia. Today, Bag-in-Box represents 45% of all domestic wine sales. Like all new packaging mediums 40 years has seen continued innovation with both packaging and winemaking.

Through the last decade wineries have focused on bringing continued value to their customers with a diverse range of wine styles. Marlborough region Sauvignon Blanc is a good example of the ever changing consumer preference to premium Bag-in-Box wine.

Consumers recognize that Bag-in-Box offers bottle quality wine and is good value for the price. The convenience of serving wine by the glass means you can enjoy your favorite wine in moderation at any occasion, with the first glass as fresh as the last!

Asia Pacific Wine Facts

Australia Wine Facts

• Shiraz is the most-produced variety in Australia.
• South Australia is the country’s largest wine producing state.
• The total wine grape production in 2009 was 1.7 million tones.
• Australia was the sixth largest wine producer with 1.3 billion litres in 2008.
• Current export figures place Australia as the fourth largest exporter of wine and contributing $5.5 billion to the nation’s economy.
• Australia wines are sold in over 100 countries around the world.

China Wine Facts

• Chinese grape wines have a 4,600 year history.
• Changyu Pioneer Wine, a Chinese winery, is believed to be the tenth largest winery in the world.
• Red wines more popular than white wines in China. Red wines account for 90% of the domestic market.

India Wine Facts

• Bombay is the largest wine market, followed by Delhi, Bangalore and Goa, which between them account for nearly 75% of all imported and premium wines.
• Anabeshahi, Arkavati and Arkashyam are the most common wine grapes native to India.
• There are 92 wineries in India.

Japan Wine Facts

• Japan is home to 80,000 grape growers.
• Japan’s vineyards produce around 250,000 tons of grapes per year.

Malaysia Wine Fact

• Red wines are favored by Malaysian wine consumers.
• Cabernet, Shiraz, Chardonnay and Sauvignon Blanc are the most popular varietal in Malaysia.

New Zealand Wine Facts

• New Zealand is home to what many wine critics consider the world’s best Sauvignon Blanc.
• The average winery produces 500,000 cases of wine per year in New Zealand.
• Malborough is the largest wine-producing region in New Zealand.

Thailand Wine Facts

• Thailand’s wineries are located in three viticultural areas; Chaing Rai and Pichit, Khao Yai on the Korat Plateau and Central in the Chao Phraya Delta.
• Thailand’s oldest winery, Chateau de Loei, produced its first vintages in 1995.

Sources:
www.dfat.gov.au/facts/wine.html
http://www.indianwine.com/Alok/winemarketinginindia20032004.htm
http://en.wikipedia.org/wiki/Indian_wine
www.yumsugar.com
www.thaiwine.org
www.bellaonline.com
http://www.wineaustralia.com
http://www.winecountry.com.au/Content/?ids=Media/WineFacts
http://www.wineaustralia.com/australia/LinkClick.aspx?fileticket=K%2Bqax%2BskYXk%3D&tabid=5419