Bloomberg News and Boxed Wine
On Monday, Elin McCoy, wine editor for Bloomberg News, wrote fantastic piece regarding the changing quality of boxed wine. Wineries are putting good wines in bag-in-box and consumers are noticing. Experiencing over 30% growth last year, the 3-liter box wine category is the fastest-growing segment of the wine industry. Who’s driving this category growth you may ask? Men! Men making over $70,000 per year.
Elin McCoy notes that she tasted several boxed labels for this editorial including, Boho Vineyards, Killer Juice and Pinot Evil. These wines are very good and accessible to most wine drinkers in North America.
Not to be overlooked, Elin gives a nice mention to Scholle Packaging as the innovator of bag-in-box.
Read the Bloomberg News editorial here.
Read more Scholle Packaging here.
Read more about Boho Vineyards, Killer Juice and Pinot Evil.
Find more boxed wines on AboutBoxedWine.com.
Categories: Blog.
