Set Up Your Store for Boxed Wine Success
Placing boxed wine in your store
Boxed wines are designed to be purchased and consumed, so benefit from being in proximity to similar wines such as 1.5 liter bottles and the cold box.
If the retail space is dedicated to a mix of products, such as soda, mixers, snacks, etc., or picnic supplies, outdoor furniture, or even bait-and-tackle, the placement of a display of fine wine casks will immediately create an association with activities that it is most suited for:
- Where glass is prohibited or unwise;
- Group activities and events;
- Casual, relaxing times.
Educational information and POS
Most wineries making boxed wine provide a wealth of educational information and point-of-sale materials for wine merchants and retailers to use.
Providing customers with the benefits of boxed wines, along with the simple instructions on opening and serving them, puts customers at ease in experimenting with innovative packaging and trying new wines.
If your store has a newsletter, email marketing program, website, blog, vlog, newspaper inserts or flyers, consider writing brief posts about such benefits and the brands you stock. Alerting your customers to options on when and where boxed wines provide more convenience will drive sales.
Tasting bars and events
Nothing sells wine faster than allowing customers to enjoy a sample taste. Pouring boxed wines will provide an immediate point of discussion among your customers. Even allowing them to experience the convenience of dispensing from the Scholle FlexTap® and tasting the wine often makes converts out of skeptics.
For many customers, tasting the quality of today’s fine boxed wines and learning how to pour from a boxed wine in a neutral environment such as a tasting bar in a wine shop will satisfy their curiosity and fears, and make them boxed wine customers.
Some retailers host tastings at a local restaurant or wine bar as both paid and unpaid events. Such sponsored store tastings are a great venue to introduce boxed wines.
Consider advertising a boxed wine tasting event on your store’s mailing list. This will bring out customers that normally don’t attend such events! The store wins on two occasions: converting customers to boxed wines and bonding with customers normally uninterested or possibly intimidated by such events.
Be a boxed wine customer
The second most effective way to sell wine is to know it personally. By enjoying a boxed wine in your own personal life occasionally will refresh your experience with them and allow you to give first-person experience advice on the quality and freshness of boxed wines.
