Boxed Wine in North America
The premium 3 Liter boxed wine is a growing category in the United States, with no sign of stopping! The category grew 17% in 2009, that’s double digit growth year-over-year since 2003.
Consumers and wineries have fueled this continuous growth. Many wineries looking to bring value to their customers and differentiate themselves in a crowded marketplace have launched premium 3L boxed wines in North America. These wineries are combining creative branding with quality wine. In turn, these boxed wines are having a positive effect on the category’s sales and image.
Consumers are recognizing the quality, convenience and value of 3L boxed wine over traditional glass bottles. Boxed wine is convenient to take to parties, picnics, and outdoor adventures because of the lack of glass and small package footprint. Boxed wine is also ideal for a customer looking to enjoy an occasional glass of wine for up to six weeks without the risk of spoilage.
Wine Facts in North America:
- Canada’s two largest wine regions are the Okanagan Valley in southern British Columbia and the Niagara Peninsula in southern Ontario.
- Canada produces 75.9 million L of wine in 2002.
- Chardonnay and Riesling are the most popular white varietals in Canada, based on volume.
Sources: www.vqaontario.com/Home and http://en.wikipedia.org/wiki/Canadian_wine
Mexico
- Mexico has three major wine producing areas; the North, the La Laguna and the Center. The North area includes Baja California and Sonora; the La Laguna area is in Coahuila and Durango and the Center area consists of Zacatecas, Aguascalientes and Querétaro.
- Baja California accounts for 90% of Mexico’s grape production.
- Mexico is home to the Americas’ oldest winery, Casa Madero. The winery was founded in 1597.
Source: http://en.wikipedia.org/wiki/Mexican_wine
United States
- The United States ranks third globally in wine consumption.
- There are over 5,500 wineries throughout the United States.
- California produces nearly 90% of wine volume in the Unites States.
