Boxed Wine Pouring Strategies

By-The-Glass Pouring Strategies

• Seek out brands that sell the same wines in both in 750-mL bottles and 3 liter fine wine casks. The glass bottles can be added to your primary wine menu list, and offered BTG from the 3 liter fine wine cask for the added margin.
• Be proud of the box! If your clientele is primarily Gen Xers and Millennials, you may pique their interest even more in your BTG program if you promote a boxed wine selection or two on your list.
• For a truly edgy idea, create a box wine cart with a selection of boxed wines and pour selection requests as one would pour from a bottle. For the adventurous, allowing tastes of boxed wines will quickly sell customers on the quality of boxed wines.
• With training, 3 liter fine wine casks and boxed wines offer unsurpassed ease for wait staff to open and serve autonomously, freeing bar staff to focus on serving high margin mixed drinks and attending more attentively to bar customers.