Step 3: Box Basics
The bag may be what is most important in regards to the wine and maintaining its quality and freshness, but the box is what everyone sees, distributor to consumer.
Like a wine label, it is your brand’s calling card, and must convey and make the sale in a manner consistent with your brand’s identity. The box is the structural component. It must work on your filling line, hold the bag securely inside and still be easy to open and serve.
Getting the basics of the box right will go a long way towards a successful launch of your boxed wine.
Picking the right size box for your wine:
The US TTB currently allows 1.5-liter, 2-liter, 3-liter, 5-liter, and 18-liter boxed wines.
There are some industry perceptions to be aware of when choosing the box size:
• The smaller capacities – 1.5 liter, 2 liter, and 3 liter – have been used
for wines priced from value to super-premium categories.
• The 3 liter fine wine cask is especially prevalent for premium, popular-premium, and super-premium wines. For most wineries, the 3 liter wine box maximizes the savings afforded by the packaging yet maintains a suggested retail price that is enticing to consumers.
• The 5 liter wine box has been pretty much become the de facto standard for value and super-value wines destined for high-volume and mixed retail.
• The 18 liter wine boxes are for on-premise sales, and usually are feasible only with value and super-value priced wines.
Global corrugate suppliers and box manufacturers:
- Color-Box
- Genesis Packaging
- Graphic Packaging
- Igel
- Inland Paper
- International Paper
- Klabin
- Longview Fibre
- Pacific Southwest Container
- Rigesa
Step 1: Preparing Your Wine
Step 2: Selecting Your Package
Step 4: How to Fill Boxed Wine
Don’t Forget: Freshness and Inventory
